Double your rates & serve the
high-end market with confidence.

The clear step-by-step roadmap for heart-led photographers to level up your business, attract the high end market & establish your name as an authority in the luxury space.

The High-End Framework

You want to go to the next level

Double Your Rates:

Attract & Serve the
High-End Market:

Work with Dream Planners:

Make twice as much while shooting half the amount of weddings.

Gain confidence knowing you DO BELONG in the high-end market and know exactly how to serve them.

Shoot inspired weddings with planners who continually refer you clients who respect your artistry.

This is not just another photography course.

It’s a step-by-step roadmap for heart-led wedding photographers to be empowered with real tools to go to the next level, created by someone who has done it over and over at every high-end level.

Step into your greatness
ENROLL NOW

It Feels like Everyone has figured out the secret but you…

Are you stuck at your current price point?

Are you tired of being price-shopped?

Do you believe the only way to win a bid is by lowering your rates?

Do you go into each season worried about booking enough weddings?

Though you want to shoot more weddings, do you need to take on multiple side gigs and small shoots just to make ends meet?

Are you exhausted and depleted from shooting every weekend, editing late into the night, while your friends and family are out enjoying their life?

Are you constantly booking clients with a limited budget, leaving you overworked on the wedding day acting as the photographer, planner, and Jack of all trades?

Are you uninspired by the weddings you’re booking and lost the original love for why you got into this business?

Do you want to book more high-end weddings but are not sure if you have the inside knowledge on how to do it?

Have you tried raising your rates but have a hard time booking and end up going back to your old rates because the high- end market doesn’t recognize the value you bring?

Are you having a hard time attracting ideal clients?

If you feel stuck and don’t know what else to do . . .
I’ve been there. I’ve struggled with all these.

ENROLL NOW

I once believed, if I was honest and authentic and created excellent work that I would naturally get discovered by the high-end market and get paid my worth.

That was not the case. After several years into my business… I saw peers shoot past me… they were booking these big beautiful weddings at double & triple my rate. … while I was stuck at the $5K price point shooting 30+ weddings per year in addition to other side gigs…..

I then tried to network…but I didn’t know how to get referrals from high-end planners that I wanted to work with.

I felt lost. I was stuck. I felt completely Discouraged. Most of all… I was tired. I was tempted to go back to a regular steady job… Or just double down to continue serving that $5K client that I knew how to serve. But the truth was… I knew I was settling. Deep down I wanted more. I didn’t want to just be a $5k photographer. I wanted to double my rates and shoot inspired weddings. I wanted to work with top-level planners and get recognized for my work.

I had to acknowledge that what I was doing was no longer working. What got me here won’t get me to the next level.

But I was determined to figure it out. After many years of trial and error… I learned how to build a high-end brand that spoke to high-net worth clients.

I went from being stuck at the $5K price point to doubling my rates each time I leveled up…I went from charging $10K to $20K to $40k and even as high as $75K per wedding…

I learned how to run a strategic business that was still heartfelt while attracting high-end clients that I love working with. I get to shoot weddings that inspire me with couples that express their appreciation for my work. … all the while living a lifestyle I never dreamed was possible.

I once believed, if I was honest and authentic and created excellent work that I would naturally get discovered by the high-end market and get paid my worth.

That was not the case. After several years into my business… I saw peers shoot past me… they were booking these big beautiful weddings at double & triple my rate. … while I was stuck at the $5K price point shooting 30+ weddings per year in addition to other side gigs…..

I then tried to network…but I didn’t know how to get referrals from high-end planners that I wanted to work with.

I felt lost. I was stuck. I felt completely Discouraged. Most of all… I was tired. I was tempted to go back to a regular steady job… Or just double down to continue serving that $5K client that I knew how to serve. But the truth was… I knew I was settling. Deep down I wanted more. I didn’t want to just be a $5k photographer. I wanted to double my rates and shoot inspired weddings. I wanted to work with top-level planners and get recognized for my work.

I had to acknowledge that what I was doing was no longer working. What got me here won’t get me to the next level.

But I was determined to figure it out. After many years of trial and error… I learned how to build a high-end brand that spoke to high-net worth clients.

I went from being stuck at the $5K price point to doubling my rates each time I leveled up…I went from charging $10K to $20K to $40k and even as high as $75K per wedding…

I learned how to run a strategic business that was still heartfelt while attracting high-end clients that I love working with. I get to shoot weddings that inspire me with couples that express their appreciation for my work. … all the while living a lifestyle I never dreamed was possible.

It’s possible to make twice as much with half the weddings…

Earn twice as much as you’re making right now while shooting half the number of weddings. Imagine having all the capabilities to only book high-end weddings while working with your dream planners who are bringing you clients that respect your artistry and service. You just need the How-To.

It’s possible to only take jobs that inspire you, and you have the freedom to say no to jobs that don't. Imagine clients not blinking an eye at your luxury rates while attracting ideal clients that light your heart up. You get to show up at weddings as the celebrated artist and leave feeling appreciated, inspired, and fulfilled, knowing this is what you’re meant to do.

Imagine being a sought after photographer, getting recognized for your artistry, and seeing your work featured in major publications. You can have the confidence knowing you DO belong in the high-end market and you know exactly how to serve them.

Best of all, you can have the financial freedom, to take extra vacations and spend more time with loved ones. It can all be a reality without compromising who you are. I can get you there.

Wedding photographers who have used this framework and took their business to the next level:

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CK (Colorado)

The “how-to-really-do-it” course and coaching program for heart-led photographers…

That’s why I created this program. It’s a clear step-by-step roadmap combined with group coaching calls with me, for heart-led photographers like you, to have the resources to level up your business quicker than figuring it out on your own. You’ll be able to break into the high-end market and double your rates while feeling inspired.

It’s the clear roadmap I wish I had when I was stuck…

This is the exact framework I used and continually go back to every time I want to go to the next level.

By joining this course… you’ll learn what the high-end market values and how to serve them.

You'll learn how to establish your authentic brand voice that stands out and gets you seen as an artist. You’ll be able to curate high-end content and market yourself to attract the next-level clients.

You’ll have access to me, where I’ll be able to answer your questions, help you get unstuck, and give you those nuggets of wisdom and insight to activate your ah-ha moments to have your epic breakthrough.

Best of all, you’ll be empowered knowing you belong in the high-end market and you will confidently know how to serve them.

twah dougherty

The High-End Framework

The clear step-by-step roadmap for heart-led photographers to level up your business, break into the high-end market, and double your rates while feeling inspired.

No more fluff. No more high-level theories with no instructions on how to do it. No more ego-driven one-upping environments leaving you feeling not enough to make that climb to the next level.

twah dougherty

Start taking actionable instructions paired with smart business strategies that won’t compromise your integrity. It’s a true “how-to” course using real life examples while addressing the human side of entrepreneurship.

The Framework that works:
Take a look inside!

Before you can attract high-end clients & planners, you first need to understand them. This is not about using elevated words to “appear” high-end. This is about embodying high-end values to effectively serve that next level.

In this Module, you’ll learn:

How to define High-End in a way that feels tangible
3 Key values that the high-end market is willing to invest in
How to embody the high-end mindset without having to compromise who you are.
How to convey high-end values throughout your entire brand, content, portfolio, and all the ways your business shows up online and in person
The mindset that is required to go to the next level

By the end of this module, you’ll have a clear foundation and roadmap to implement high-end values everywhere in your business and feel empowered to start attracting your ideal client. Gone are the days of having to prove your worth!

You might get yourself in the right rooms and connected with the right planners, but without a clearly defined brand that speaks to the high-end market, then it will be a tougher sell. Simply raising your rates is not enough.

In this Module, you’ll learn:

A brand is more than just a logo, fonts, a color story, and a bunch of pretty photos paired with elevated word choices
The exact elements that make a powerful high-end brand
The exact steps to dial in your brand voice to stand out in the high-end market
How to refine your artistic vision to command luxury rates

This module will transform your brand identity, establishing your unique voice in a sea of sameness. Gone are the days of only attracting price shoppers. You’ll become a sought after artist known for your unique approach. No more chasing clients, they will be chasing you.

This module is the creme-de-la-creme on how to create portfolio-worthy, impactful content that will sell itself while conveying high-end values to attract your next-level clients.

In this Module, you’ll be able to:

Master the art of capturing unscripted moments that feel high-end while telling a captivating story that leaves clients breathless… every single time!
Transform how you shoot weddings in your unique voice without that formulaic checklist yet still give clients what they want.
Shoot details that look editorial yet tell a meaningful story.
Learn how to tap into your artistic intuition and how to trust your gut so you never worry about missing a moment again.

By the end of this module, you’ll forget what it’s like when clients bombard you with Pinterest boards and micromanage how you shoot. They’ll be inspired by your artful approach, trust your vision, and take your lead.

Your content is the first impression. It takes people a matter of seconds to decide if you know how to serve them or not. Curation can either uplevel your business or be the roadblock to keeping you stuck.

This module will teach you:

The critical thinking skills that you need to have to curate a powerful portfolio.
The 4 curation questions your portfolio needs to answer every time
A tangible action plan on how to get clear on your ideal client avatar (ICA) based on a real-life framework and not a theoretical profile as every branding agency gives you
How to only curate content to convey high-end values that attract your next level clients & planners
The Clear Step-by-Step actions on how to audit your portfolio

By the end of this module, you’ll have the roadmap to curate an undeniable portfolio that will have your ideal clients not needing to ask further questions but ready to sign on the dotted line!

By this Module, you’ve been able to attract your ideal high-end clients and get them to your door. Now… how do you get them to stay and only want what you’re offering?

Through my unique formula, you’ll be able to:

Immediately connect and establish trust in an authentic way to land the job
Convey your high-end values with panache without having to brag about it
Learn all the questions to ask and how to manage expectations so you never have a disappointed client again
Be empowered with a framework to lead your clients, even if you’re shy, from the moment of inquiry through the wedding countdown phase to the wedding day

This module will transform how you engage with clients and make them feel like you’re the only one for them. You’ll be able to confidently book your dream clients and keep them happy without being micromanaged or getting ghosted

No matter how you feel about networking, it’s the evergreen funnel to reaching your next-level client. And there’s a way to do it strategically without compromising on who you are… and still make it fun.

In this module, you will learn:

Where to find valuable connections in the high-end community, even if you don’t live near one
How to effectively network that feels authentic without compromising who you are.
How to implement organic outreach strategies that work without having to cold-call
How to engage with high-end vendors to convey your value & land those dream weddings
How to effectively increase your reach through strategically aligned partnerships
How to nurture newly established relationships to stay top of mind

By the end of this module, you’ll be able to wave goodbye to imposter syndrome and say hello to high-end bookings. You’ll know how to create a strong support system through your community resulting in long-lasting friendor–ship.

I know what’s required on this journey to up-level. I know all the ways that kept me stuck at each phase. So I know the potential roadblocks that might come up for you too.

To help you work through those potential roadblocks, I have included a mindset lesson at the end of EVERY module. These lessons will address the thoughts, habits, patterns, limiting beliefs, doubts, fears, insecurities, and blindspots that could surface as you go through each module.

The mindset lessons will offer ways to shift those thoughts and get you unstuck. No more playing small. It’s time to listen to that voice that’s been nudging you to show up and own your greatness!

THERE IS GREATNESS IN YOU!

ENROLL NOW

twah dougherty

Meet Twah

and many more...

I’ve built a wedding photography business that attracts an elite market of high-net-worth clients, including CEOs, professional athletes, and socialites. My work has been featured in all the major publications like Vogue, Over The Moon, Brides, Martha Stewart, Huffington Post, and many more. I am consistently booking high 5-figure rates for 1 day of work.

When I first started…. Like many wedding photographers, I started with a passion for creating meaningful images. Within a year of shooting my first wedding, I was able to quit my corporate fashion job to run my wedding photography business full-time.

As effortlessly as it felt to start my business, I thought becoming known as a celebrated high-end photographer would be the same. I believed if I just kept creating meaningful work, I’d naturally get discovered and be a sought after photographer. That was not the case.

After many seasons of putting in the work, I realized breaking into the high-end market and charging luxury rates was not a straight and clear path.

I saw I didn’t have the resources & insider knowledge needed to serve the high-end market. I didn’t grow up around wealth… even if I could break in… would I ever feel like I fit in and belong there?

It took me many years, a lot of costly mistakes, much time away from my family, and money invested in the wrong areas… until I was able to piece together a proven roadmap. That’s why I created The High-End Framework to share what worked for me in being able to charge 5 figure rates for 1 day of work while feeling appreciated for my artistry and still being able to stay true to myself and my integrity. Best of all, up leveling has allowed me to live a life of freedom I never knew existed.

Join me and let me show you how to do it one step at a time. My framework will get you there 10x faster than figuring it out on your own.

Invest in Your Greatness

Lifetime Access to the Program

Downloadable Audio Files for Each Lesson

Lifetime Access to Digital Downloads,
and worksheets

Weekly group coaching-mentorship Q&A’s with Twah Dougherty via Zoom.

Bonus Sessions with surprise high-end industry-leading experts to add to your database of knowledge

Access to an Exclusive Online Community for support and accountability partners

The Ultra Value

The Value

The Plan

1-time Payment of

2 Installments of

5 Installments of

$1,997

$1,050

$497

ENROLL NOW

twah dougherty

Don't let another season go by, only to be back at your same roadblock next year. Don't miss out on another year to make more money, work less, shoot inspired weddings, and see your full potential as your greatness shines

THERE IS GREATNESS
IN YOU!

Something in you decided you want more. You want to go to that next level. You want to know what that looks like and feels like because, ultimately, you want to shoot less and make more while still loving what you do.

I sat in that seat of inaction & comfort for many seasons. Each season that I chose to stay comfortable, I saw how it compounded itself. After each season, I felt disappointed and discouraged. I felt less than for not being able to book the bigger budget weddings and to work with my ideal clients.

The price of inaction is more expensive than the price of investing in yourself. The value of inaction diminishes over time, whereas the value of investing in yourself increases exponentially, compounding on itself.

Don’t do what I did. You didn’t get here to stay playing small. Something in you knows you want more and can do this.

I know this course will change your business and change your life.

ENROLL NOW

twah dougherty

One Week Money Back Guarantee

The High-End Framework is the ultimate investment in yourself and your business. You will walk away with more than just strategies and a clear roadmap, but a mindset shift and a community that will lift your soul to reveal your greatness. But I understand we are all different and if you decide within 7 days of the 1st module release that this course is not for you, you can submit a request for a refund. Once the course has been refunded, access to the course will not be available for future purchases.

FAQ

Why should I invest in this program?

Investing in knowledge is the fastest and most effective way to grow. Consider where you are at right now. You know there is missing information you need to get you to that next level. Not investing in this course will cost you more in a year, when you’re back at the same roadblock you are now.

Not only will you lose another year to make the changes you need, but what costly mistakes did you make along the way? Could these costly mistakes be avoided using this framework and through the group coaching mentorship you would’ve had with me? It’s more costly not to invest. This program is an investment to tap into your greatness to make your dream money and run a thriving business that leaves you fulfilled living a life of freedom.

I’m really busy right now. How can I find time for this course?

Many photographers get caught up working in their business instead of on it. Many who started their business like I did, didn’t have formal business school education. We weren’t taught how to think like an entrepreneur. The first step to changing the trajectory of your business is deciding to make time to do “revenue generating” tasks. That is not sitting at your desk editing. It’s not filling up your time with shooting more weddings and side gigs to make ends meet. A revenue generation task is putting time towards learning to grow your business. Decide to prioritize time to learn how to grow your business. If you commit 15 mins a day or 1 hour each week to invest in your knowledge and put into practice what you learn, you’ll be surprised how quickly those investments will result in doubling your revenue and buying you more time away from your desk. Being busy is a choice. Put in the time now for freedom later.

I’ve taken similar courses before without success. How is this one different?

This program is more than just a step-by-step framework, it’s more than just concrete strategies that you can follow. This course is designed to empower you so you can tap into your greatest potential and put into action the steps needed to achieve your dreams. In every module, we end with a Mindset lesson to address roadblocks and areas where I know you might get stuck. Every other week, you’ll get time with me in an online group setting where I’ll answer your questions and give you insight and feedback on how to make those changes. In my bi-weekly Q&A coaching meetings, I will surprise high-end industry experts to give you additional insight as you grow. I know what you need to hear and how you need to hear it, as a heart-led integrity-driven photographer, for the information to resonate to make the changes and see results.

I feel like I’m already at the highest level in my market. How can this course help me?

At each level that I reached, I thought that was the top that I could go… until I saw it wasn’t. Even where I’m at now, booking weddings at consistently high 5-figure rates, only shooting a handful of weddings a year, charging as high as $75K for a 2 day wedding weekend… I see there’s still more room to grow. This course will help you refine the foundational skills to achieve mastery. It’s mastery that will get you to break past your current ceiling. It’s mastery that will allow you to trailblaze past the ceiling of your current market and create a market of your own, where you’re the only premium option. This program is about expanding your reach and enhancing your reputation beyond your current scope.

What if there is no high-end market where I live?

This course will shift your mindset on how to think about the high-end market. You’ll get real strategies on how to elevate your brand and appeal to clients seeking exclusive high-end services. This framework will show you how to establish yourself as the ultra premium option in your current market while you expand your reach beyond.

Who is this course for?

This course is for that heart-led integrity-driven entrepreneur wedding photographer who knows they are meant for more but is not sure how to get there. It’s for the wedding photographer who wants to up-level their market, charge more, and get recognized for their talent, but feels the high-end market is only made up of a certain “type” of people they don’t resonate with. If you feel this way, this program is designed to show you how it’s possible to attract the high-end market you desire to serve and that it’s possible for someone like you. I felt all these things. I learned what blocks to overcome and what strategies to implement without compromising on myself and my integrity to get results. I know how to get you there.

Will this work for me if I’m not based in the United States?

Yes, you do not need to be based in the United States to be successful and see results. This program is based on proven high-end principles that are universal across the globe.

What’s the structure of this course?

Once enrollment closes for this course, the first module will be released for you to get started. A new module will unlock every other week to give you time to focus on each building block in your up-level journey. Each module and each lesson build off each other. This course is like a recipe to create an incredible meal. The week after each module release, I will go live to answer questions and address any potential blocks that could keep you from up-leveling. You will have the opportunity before each live Q&A, to email our support team questions or comments on areas you’re stuck or need help to get you closer to your goal.

When and where will the live Q&A Coaching-Mentorship meeting take place:

Once the course goes live, you will receive a schedule and Google calendar you can subscribe to for all the dates of the Live meeting which will take place every other week on Zoom. It will be recorded and delivered within 48hrs if you are not able to attend live.

Is there additional support outside of the Live Q&A:

Yes! Because community is a part of your up-level journey, there will be a private Facebook group for The High-End Framework members where you can find your accountability partners and not feel alone on this journey.

DON’T DELAY TAPPING INTO
YOUR POTENTIAL.

time to step into your greatness.

ENROLL NOW

Double your rates & serve the high-end market with confidence.

The High-End Framework

You want to go to the next level

Double Your Rates:

Attract & Serve theHigh-End Market:

Work with Dream Planners:

This is not just another photography course.It’s a step-by-step roadmap for heart-led wedding photographers to be empowered with real tools to go to the next level, created by someone who has done it over and over at every high-end level.

It Feels like Everyone has figured out the secret but you…

If you feel stuck and don’t know what else to do . . .I’ve been there. I’ve struggled with all these.

It’s possible to make twice as much with half the weddings…

Wedding photographers who have used this framework and took their business to the next level:

CK (Colorado)

CK (Colorado)

CK (Colorado)

CK (Colorado)

CK (Colorado)

The “how-to-really-do-it” course and coaching program for heart-led photographers…

twah dougherty

The High-End Framework

No more fluff. No more high-level theories with no instructions on how to do it. No more ego-driven one-upping environments leaving you feeling not enough to make that climb to the next level.

twah dougherty

The Framework that works:Take a look inside!

Module I: Hello High-End Market

Module I:

Module II: Establishing Your Brand Vision

Module II:

Module III: High-End Storytelling

Module III:

Module IV: Curation

Module IV:

Module V: Client Trust

Module V:

Module VI: Community

Module VI:

Mindset Lessons in Every Module:

Mindset Lessons

THERE IS GREATNESS IN YOU!

twah dougherty

Meet Twah

Invest in Your Greatness

The Ultra Value

The Value

The Plan

$1,997

$1,050

$497

ENROLL NOW

ENROLL NOW

ENROLL NOW

twah dougherty

Don't let another season go by, only to be back at your same roadblock next year. Don't miss out on another year to make more money, work less, shoot inspired weddings, and see your full potential as your greatness shines

THERE IS GREATNESSIN YOU!

twah dougherty

One Week Money Back Guarantee

FAQ

Why should I invest in this program?

Why should I invest in this program?

I’m really busy right now. How can I find time for this course?

I’m really busy right now. How can I find time for this course?

I’ve taken similar courses before without success. How is this one different?

I’ve taken similar courses before without success. How is this one different?

I feel like I’m already at the highest level in my market. How can this course help me?

I feel like I’m already at the highest level in my market. How can this course help me?

What if there is no high-end market where I live?

What if there is no high-end market where I live?

Who is this course for?

Who is this course for?

Will this work for me if I’m not based in the United States?

Will this work for me if I’m not based in the United States?

What’s the structure of this course?

What’s the structure of this course?

When and where will the live Q&A Coaching-Mentorship meeting take place:

When and where will the live Q&A Coaching-Mentorship meeting take place:

Is there additional support outside of the Live Q&A:

Is there additional support outside of the Live Q&A:

DON’T DELAY TAPPING INTOYOUR POTENTIAL.

time to step into your greatness.

Double your rates & serve the
high-end market with confidence.

Attract & Serve the
High-End Market:

This is not just another photography course.

It’s a step-by-step roadmap for heart-led wedding photographers to be empowered with real tools to go to the next level, created by someone who has done it over and over at every high-end level.

If you feel stuck and don’t know what else to do . . .
I’ve been there. I’ve struggled with all these.

The Framework that works:
Take a look inside!

THERE IS GREATNESS
IN YOU!

DON’T DELAY TAPPING INTO
YOUR POTENTIAL.